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The global e-commerce hobby and stationery market size values at USD 95.6 billion in 2020 and expected to expand at a compound annual growth rate (CAGR) of 5.8% from 2021 to 2028. This can attribute to the growing demand for hobby and stationery products on e-commerce platforms from developed countries. A growing number of youth opting for higher education and the rising literacy rates around the world are among the prominent factors driving the growth of the market.

Resource：Million Insights

https://www.millioninsights.com/snapshots/e-commerce-hobby-stationery-market-report

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Report Overview

Globalization also measure to be a significant factor for the growth of the e-commerce stationery products market. Rising internet penetration in developing countries also expect to play a significant role in driving the growth of the market. Growing disposable income and brand awareness among the consumers are driving the market for luxury hobby products, which in turn is providing an up thrust to the global market in the forthcoming years.

The ongoing COVID-19 pandemic has contributed to the increased sales of hobby products on e-commerce platforms owing to increasing interest due to home isolation. On the other hand, the sale of e-commerce stationery products is affected due to the interruption in the supply chain and production of these products. All these factors expect to show case some impact on the growth of the market over the forecast period.

The rising use of photo and printing consumables in educational institutions and offices and the requirement for large-scale printing in commercial sectors like packaging and textile are the factors expect to drive the growth. Furthermore, cumulative investments by key players in the latest technologies and focus on easy-to-shop experience on their platforms anticipate to impel the industry sales. Similarly, promotional strategies and advertisements by the key players expect to contribute to the market growth.

However, lack of privacy is a foremost disadvantage of e-commerce which further leads to very serious issues such as some websites illegally collecting statistics on customers without their consent and also lack of high encryption to protect the online identity or for secure online transactions. Also, lack of privacy discourages persons to use the internet for conducting commercial transactions. This is an important factor challenging the growth of this market during the forecast period.

Type Insights

The craft supplies and office supplies type segment accounted for the largest revenue share of more than 45% in 2020. This growth accredites to the increasing demand for these items in developed nations such as the U.S. The existence of a big number of colleges and schools and a rising population has led to the segment growth. Increasing employment in commercial sectors is significantly impacting the growth of the segment.

The adult entertainment products type segment further expect to showcase the fastest growth over the forecast period. The segment anticipates to expand at a CAGR of 6.1% from 2021 to 2028 owing to the increasing demand from developed nations such as the U.K., and the U.S. Also, the demand for adult entertainment products is witnessing significant growth in developing nations, due to the improved standard of living and increased spending capacities.

Regional Insights

The Asia Pacific region led the global market with a revenue share of around 30% in 2020. This growth is due to the rising demand for hobby and stationery products from developing nations. An increasing number of educational institutes in urban as well as rural areas expect to propel the regional market growth over the forecast period. The increasing e-commerce penetrations and growing disposable income have endorsed consumers to purchase more hobby-related products on e-commerce platforms.

All these factors are expected to drive the growth of this regional market.Europe is expected to register a significant CARG of 6.3% from 2021 to 2028 due to the increasing demand for stationery and hobby products in developed nations. European countries, such as the U.K., Germany, and France, are the leading contributors to the growth of the market. The rising commercial sector in this region is expected to propel the demand for stationery products. All these factors are expected to help the region witness significant growth over the forecast period.

Key Companies & Market Share Insights

Key players are focusing on R&D and introducing innovative methods with the latest technologies for the purchase of products such as Augmented Reality (AR). Moreover, market players are investing in new warehouses to increase the storage and flourish supply chain of products in untapped regions worldwide. Also structured organizations, regional, and small-scale manufacturers are tying up with e-commerce platforms to increase their consumer base. This is anticipated to create growth opportunities for the market in near future. Some of the key participants operating in the global e-commerce hobby and stationery market are:

• Walmart, Inc.
• Amazon, Inc.
• JD.com
• Alibaba
• eBay.com
• Flipkart
• Shopify